After splitting from Nike less than a month ago, golfer Tiger Woods has announced his new brand Sun Day Red. The fresh brand comes with a new logo design that's sleek and sophisticated, marking a new era in Woods' illustrious career. With passion as the catalyst of its design, the brand is set to be an exciting new chapter for Woods, with legacy and heart at its core.
While the iconic Nike x Tiger Woods ads remain a staple in sports advertising, Woods' new brand announcement is a shift into a new era of independent storytelling. According to the brand's website, Woods' new venture "promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion."
