On the Tuesday evening before the the start of the 2024 Genesis Invitational, fashionistas, trendsetters and select members of the golf media gathered in a private meeting space in Pacific Palisades, California, a few miles from Riviera Country Club for a closed-door event. Hosted by Erin Andrews, CEO David Abeles, announced the creation of Sun Day Red, a new lifestyle and golf brand in partnership with Tiger Woods.
That evening, select pieces like hoodies, polos, sweaters, golf accessories, pants, golf shoes and more we shown for the first time. Starting the next morning in his pro-am with Buffalo Bills quarterback Josh Allen, Woods has been wearing apparel, footwear, hats and golf gloves made by his company, Sun Day Red, and now many items are being made available to the public for the first time on the brand’s website, sundayred.com.
