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Marie Claire
Marie Claire
Lifestyle
Rachael Taylor

Tiffany & Co. celebrates 50 years of Elsa Peretti with limited-edition pieces

Elsa Peretti.

In 1974, Tiffany & Co – the jeweller famed for its little blue boxes – scored a major coup. The brand was in need of an image overhaul, being perceived as a little too conservative, and had convinced one of New York’s most fashionable residents to join its ranks: the inimitable model-turned-designer Elsa Peretti. This union would not only make Peretti one of the most successful jewellery designers of all time, it would also change how women perceived and wore fine jewellery.

The Italian-born beauty was at the beating heart of New York’s hedonistic Studio 54 disco scene, having moved to the city in the late 1960s to work as a model. She was stylish, elegant… and wild. Her antics when partying with the likes of Andy Warhol, Cher and Liza Minelli, were the stuff of legend.

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