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The Guardian - UK
The Guardian - UK
Business
Gwyn Topham Transport correspondent

Tickled ink: Virgin Atlantic allows cabin crew to display tattoos

Virgin flight crew show the tattoos on their arms
Virgin Atlantic staff pictured with their tattoos - Terry Nunn, who joined this year, and Josie Hopkins, who starts 12 June Photograph: Virgin Atlantic

Virgin Atlantic is to allow its cabin crew to display tattoos, the first UK airline – and leading carrier worldwide – to do so.

The airline is to announce the change in policy to its staff, a month after it launched a branding campaign “championing individuality” – and as the aviation industry scrambles to recruit more people in key roles as demand bounces back after the pandemic.

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