On Tuesday, European fans logged onto the Ticketmaster site to buy Taylor Swift concert tickets—and saw that over 1 million other fans were ahead of them in the virtual queue. The Swifties were vying for spots at the pop star’s six Eras Tour concerts in France slated for June 2024.
Soon, the site traffic got so high that Ticketmaster simply stopped sales with no explanation, saying that they had been placed on “pause” and that a different sale time would be announced later. All of the tickets already purchased at the time of the pause were still valid. According to fans on social media, the Ticketmaster site seemed to have technical problems, with the webpage freezing with a loading icon and not allowing shoppers to buy the items already in their cart.
