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Insider UK
Insider UK
Lifestyle
Peter A Walker

Thurso bakery takes off with airline deal

Reids Bakery has secured a tasty new deal with Virgin Atlantic.

Four types of shortbread produced by the Thurso-based business will be offered to passengers aboard the airline.

The six-figure contract is a huge boost to the 40-strong team - who are celebrating 10 years in their factory.

Business development director Tracy Reid said: “This is a fabulous opportunity to showcase our products all over the world.

“None of this would be possible without the great team we have, who ensure our products are all made to the highest possible standards often to very tight deadlines.”

Still privately owned after 55 years, Tracy and husband Gary are the second generation to run Reids.

Originally founded in 1966 in Castletown as a small craft bakery, Reids now produces 15 million biscuits a year and previously supplied shortcake to The Queen Mother during her annual holiday at the Castle of Mey in Caithness.

The company currently counts United Airlines, American Airlines, NetJets and LNER as customers.

Last year, new destinations for Reids shortbread included Costa Rica, France, South Africa, Saudi Arabia, Kuwait, South Korea and Iceland.

Tracy added: “Like others in the food and drink sector we’ve faced a string of challenges in recent times, including sharp rises in the cost of both ingredients and the energy needed for production, but we’ve continued to work away and push the business forward.

“We are focused on the future, exploring other potential markets, and continuing to make delicious products for our customers.”

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