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Digital Camera World
Digital Camera World
Hannah Rooke

Through the lens of sustainability: The power of visual storytelling

Canon Young People Program

Photography has long been a powerful driver of change. It’s a universal language that’s famously effective in delivering messages and bringing people together. We’ve changed the world through images – from the first photo of Earth taken from space to the melting polar ice caps – the power of visual storytelling shouldn’t be underestimated.   

For the environmental movement, visual storytelling has played an especially significant role. Many trace the start of this movement back to a single photograph in 1968 called Earthrise – an image of our planet taken from space that perfectly captured the sentiment of a united population in the face of climate change. Since then, imaging has helped to raise awareness of sustainability narratives; speaking truths and highlighting to global audiences the need to come together and act for long-term positive change.  

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