Who doesn’t love rooting for the underdog? Heck, we nearly had a story for the ages during this year’s major in Rochester, NY—a head pro at a daily-fee course was THIS close to etching his name in the annals of golf.
There’s another feel-good story emanating from Western New York these days. In downtown Buffalo, tucked away on the fifth floor of a renovated factory building, you’ll find a direct-to-consumer golf ball company fashioning its own super innovative, rags-to-riches narrative.