Get all your news in one place.
100's of premium titles.
One app.
Start reading
Sports Illustrated
Sports Illustrated
Rob Sauerhaft + SI.com

Thriving in the Ultra-Competitive Golf Ball Market: The OnCore Way

Who doesn’t love rooting for the underdog? Heck, we nearly had a story for the ages during this year’s major in Rochester, NY—a head pro at a daily-fee course was THIS close to etching his name in the annals of golf. 

By Rob Sauerhaft

There’s another feel-good story emanating from Western New York these days. In downtown Buffalo, tucked away on the fifth floor of a renovated factory building, you’ll find a direct-to-consumer golf ball company fashioning its own super innovative, rags-to-riches narrative.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.