Get all your news in one place.
100's of premium titles.
One app.
Start reading
Sports Illustrated
Sports Illustrated
Rob Sauerhaft + SI.com

Thriving in the Ultra-Competitive Golf Ball Market: The OnCore Way

OnCore Golf, based in Buffalo, is a direct-to-consumer business that makes tour-quality golf balls for all golfers. Amazingly, it plans to release an innovative GENiUS ball with built-in electronics to capture all of the ball’s data and send it, via Bluetooth, to a nearby smart device.

By Rob Sauerhaft

Who doesn’t love rooting for the underdog? Heck, we nearly had a story for the ages during this year’s major in Rochester, NY—a head pro at a daily-fee course was THIS close to etching his name in the annals of golf. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.