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Fortune
Fortune
Sheryl Estrada

Thrivent bucks the AI layoff trend and plans to add 600 financial advisors this year: This is 'how we grow our business'

Thrivent headquarters (Credit: Courtesy of Thrivent)

Good morning. Just as more than 100,000 U.S. financial advisors are expected to retire over the next decade, Thrivent is racing to hire the next generation.

The Minneapolis-based financial services company announced this week plans to hire 600 financial advisors in 2026 as part of an effort to expand its workforce. The company exceeded the same hiring target in 2025 and said continued recruitment will help meet rising demand for purpose-driven financial advice.

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