Halloween thrill-seekers are helping make October a peak month to rival August for theme parks as Thorpe Park and Alton Towers owner Merlin reveals the month now accounts for around a fifth of its yearly profit.
Merlin’s boss Fiona Eastwood said October is “as significant” as the peak summer season for the attractions giant, which also owns theme parks in the UK and overseas, including Chessington World of Adventures and Legoland Windsor.
