The decision of Brazil’s SBTVD Forum in July to recommend the ATSC 3.0 physical layer was trumpeted by ATSC as a major achievement—an understandable large feather in the cap for the organization that began work on the NextGen TV standard more than a decade ago.
But what does the accomplishment mean to U.S. broadcasters grappling with the myriad of challenges the voluntary transition to 3.0 has created? In other words, why does the SBTVD Forum’s decision matter to us?
