The 2024 Multicultural Demographics study by Collage Group shed light on some of the biggest trends involving multicultural Americans, a demographic that has increased by nearly 4 million people since 2021. Findings touch upon an array of topics including access to education, representation in the labor force and purchasing power. But one of the most eye-catching stats has to do with how Latinos identify with political views at the moment.
When asked if they identify as liberal, centrist or conservative, 30% of Latinos answered in favor of the latter, making them the biggest conservative demographic only behind Whites. These numbers coincide with findings from recent polls, such as a one conducted by USA TODAY/Suffolk University in January, that which Joe Biden trailing Donald Trump 39-34% with the Latino demographic. For perspective, the same study indicated that in 2020 Biden received 65% of the support compared to Trump's 32%.
