As more companies shift towards offering ad-supported streaming tiers, the presence of ads on streaming services remains a deeply polarizing subject.
A significant majority of consumers (59%) say they would be willing to watch ads if it saves them $4 to $5 a month in subscription fees while large numbers of streamers (41%) say they would pay an extra $4 to $5 a month to avoid ads, according to the June survey by Hub Entertainment Research.
