Free Ad-Supported Television, or simply FAST, channels are garnering a lot of attention these days, and there seems to be at least three good reasons local TV broadcasters should seriously consider launching their own.
First, the lift might not be as heavy as it looks at first. From a technology and workflow perspective, broadcasters know the infrastructure necessary, may already have excess capacity to support a FAST channel launch and are well-versed in the sales, traffic and master control processes to support a new channel effort.
