Though small in size and virtually weightless, gift cards carry a heavy following in the consumer universe - they are the preferred gift of recipients at the holidays, according to data from Wells Fargo, and, as it turns out, they’re a convenient way to cash in credit card rewards, too.
“Gift cards are a standard part of almost every major credit card rewards ecosystem,” said Kate Faxon, vice president of member rewards at Bilt, a loyalty program for renters. “They’re easy for issuers to source, simple for members to understand, and offer a straightforward way to use points. For many programs, they also serve as a ‘baseline’ redemption option: predictable and familiar, especially around holidays.”
