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Wasim Ahmed, Senior Lecturer in Digital Business, University of Stirling

Threads: new Twitter rival looks like a shrewd move but Meta lacks credibility

Ascannio / Shutterstock

Mark Zuckerberg’s new social media platform, Threads, has been released in smartphone app stores (although not in the EU). Zuckerberg, who is chief executive of Threads’ parent company Meta, says that at least 30 million users signed up in the app’s first day. According to some speculative reporting, Threads might be a reliable alternative to Twitter.

Since the acquisition of Twitter by Elon Musk in October 2022, Twitter has developed a reputation for making hasty decisions regarding user data, safety and the reliable functioning of the site. These have included the saga around replacing the traditional “blue tick” verification system with a paid-for version.

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