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Threads Introduces Trending Topics Feature To US Users On App.

Threads United States Meta Instagram

Illustration shows Meta Threads app logo

Threads has introduced a new feature to its users in the US by rolling out a trending topics section. The CEO of Meta announced the launch of this feature, which comes after a trial period of displaying the top topics on Threads. The company is focusing on refining the feature before expanding it to more countries and languages.

The updated version of Threads now displays five trending topics below the search bar. Meta uses AI systems to identify these trending topics based on the number of posts mentioning the subject and the level of engagement on those posts. The selected topics undergo a review process to ensure they are not misleading or repetitive.

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