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Technology

Carrie Marshall

Threads' imminent free update could make it the number one place to post

Threads Bluesky Adam Mosseri Meta

Threads app icon on iPhone 14 Pro Max.

Quick Summary

Threads, Meta's rival to Bluesky and X, is adding a new post scheduling feature.

It's also testing post analytics reporting and is expected to introduce ads as soon as next month.

Threads, Meta's attempt at a Twitter killer, has been pushing lots of new features recently. With Bluesky's growth shooting skywards, it's been coming up with its own versions of popular tools such as Starter Packs, which help you find people to follow.

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