Threads cements itself as the antithesis of Twitter as it hits 175 million users

The cover screen for the Instagram Threads social app on a Motorola Edge+ (2023).

What you need to know

• Meta's Threads reached 175 million users one year after it launched for the public.
• The platform clearly competes with X (formerly Twitter) but takes a vastly different approach to the text-first social media app archetype.
• However, Threads' success must be put in context — Meta isn't sharing daily user figures and is still heavily leveraging Instagram to grow the younger platform.