It's become an all-too-familiar story: the rising cost of memory. Thanks to the insatiable appetite for HBM (High Bandwidth Memory) from AI data centers, memory manufacturers have been diverting their resources to produce this highly lucrative commodity, leaving reduced supply of the NAND flash used in camera memory cards and SSDs. And as we know, when supply is tight, prices rise, which is why we've seen such a relentless increase in the cost of memory cards throughout 2026.
Many will therefore be hoping for a reprieve, but according to Samsung, one of the world's largest memory manufacturers responsible for around a third of global memory production, the situation is likely to get worse, not better.
