On the face of things, Thomas Zilliacus' idea to buy Manchester United sounds positive.
One of the main grumbles supporters have with the Glazer family is the disconnect between the boardroom and the fanbase under their tenure. Both sides of the club have been at loggerheads with each other for too long and this has underlined the post-Sir Alex Ferguson period.
So, a concept that sees the supporters own half of the Reds and allows them to vote on matters concerning the day-to-day running of the club sounds too good to be true. But, as the old saying goes, if it seems too good to be true, it probably is.