City traders’ favourite shirt brand Thomas Pink has returned to its Jermyn Street spiritual home with a new flagship store two years after the business was closed down during the pandemic.
The new 1000 sq ft store at 106 Jermyn Street in St James’s, where shirts range from £75 to £175, is likely to be followed by further new outlets at Canary Wharf, Heathrow and Chelsea with a New York store also under consideration.
The 38 year old company was founded by three Irish brothers James, Peter and John Mullen. It had been owned since 1999 by luxury goods giant LVMH but appeared to fall victim of the shift towards more informal wear during the lockdown Zoom era when all its sites closed. The website and social media channels were shut down in December 2020.
At its peak it ran 20 shops around the world and its flagship on New York’s Madison Avenue was said to be biggest shirt store in the world.
Thomas Pink - named after an 18th century Mayfair tailor - was bought in January last year by an investment company owned by three wealthy individuals said to be long term fans and customers.
The retailer said in a statement:”A regular resident of Jermyn Street since we were founded in 1984, the idea for our new home was exactly that - to create a ‘house’ rather than a conventional store.
“Thomas Pink continues to set the standard for what defines a superior shirt. The use of floatinfg collar interlining, 18 stitches to rhe inch, polished mother of pearl buttons and high quality French seams are just some of the unique features that go into every shirt’s intricate design.”
