Thomann, the world’s largest musical instrument retailer, is tackling Fender head-on in an effort to see off the US giant’s controversial wave of Stratocaster cease-and-desist demands, launched last month in an attempt to curb the production and sale of ‘S-style’ guitars.
The German firm, which also operates the Harley Benton brand - itself hit with a cease-and-desist - has posted a lengthy statement on its blog, explaining the push-back.
