Sometimes, on my evening scrollathon, I discover something so obscenely moving that I have no choice but to use my platform as a humble journalist to share the beauty I have discovered. The latest phenomenon to hit my Reels is perhaps one of the best adverts I have ever seen. May I present SoftBank's barmy Jelly Bean phone ad.
The Japanese flip-phone ad has slowly regained viral notoriety thanks to its bizarre, downright nonsensical nature. It's nearly impossible to define in a few words, so before you give it a watch, I will leave you with this – think joyful jelly beans with a rauchy twist.
