There’s something off about Meta’s advertisements for Horizon Worlds, the social virtual reality app the company hopes to one day be an important component of its currently vaporware — I mean in progress — “metaverse.”
It’s not that the ads are lame, exactly — though plenty of people had a field day dunking on the company’s tone and seeming lack of perspective — it’s that they don’t capture what actual communities already deeply immersed in VR like about the technology, or what’s currently possible in Horizon Worlds in the first place.
