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Digital Camera World
Digital Camera World
Hillary K. Grigonis

This US$35 pocketable film camera looks disposable, but it’s actually recycled, reloadable, and cuts film costs in half!

The Lomography Simple Use Half Frame camera used by a photographer.

Disposable film cameras have ridden the analog resurgence as a simple, low-commitment way to try film photography. But now, Lomography, the company known for quirky, colorful film and film cameras, is introducing a reusable, cheap compact film camera that shoots twice as many photos per roll.

The Lomography Simple Use Half-frame is a reusable film camera, but like Lomography’s other “Simple Use” series cameras, using one is close to the experience of working with disposable film. The camera comes pre-loaded with film, so users don’t need to worry about learning to load the camera until the second roll.

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