For more than a decade, the big three – Canon, Nikon, and Sony – have dominated the full-frame camera market. Photographers and videographers immediately think of cameras like the Sony A7 IV, Canon EOS R8, or DSLRs such as the Nikon D850.
But one of the most underrated camera manufacturers is now celebrating a big success: Panasonic Lumix. With full-frame mirrorless models like the S5 II, offering up to 96MP resolution files and in-camera color capabilities, or the S5 IIX, praised for video performance, Lumix has steadily gained recognition among European creators.
