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The world’s attention is turning to Los Angeles, not just for the excitement of the 2028 Olympic and Paralympic Games, but also for the technology behind the scenes. Snowflake (SNOW) has been named the official data-sharing partner for the LA28 Games. This news comes at an important time for both Snowflake and the wider artificial intelligence subsector.
The International Energy Agency (IEA) reports that global electricity use from data centers, mainly because of AI, will more than double to around 945 terawatt-hours by 2030, reaching levels similar to the entire country of Japan. This massive demand shows why partnerships like Snowflake’s with the LA Olympics matter so much. Managing, analyzing, and safely sharing huge amounts of data is now a key part of making any big event successful.
