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The Independent UK
The Independent UK
Business
J.R. Duren

This streaming service is the most unused subscription in America

CNET Netflix Starz

The subscription service landscape is much more of a graveyard than you think.

The average American has six paid subscriptions, and they’re not using three of them, according to an August study from financial services firm Self Financial. The subscription service they pay for but use the least? Starz, the $11.99-per-month streaming platform that features shows, movies and live events - and had 17.6 million subscribers at the end of 2026, according to the company.

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