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Fortune
Fortune
Sheryl Estrada

This startup helps measure firms' carbon footprint—and is getting a boost from impact investing

(Credit: Photography by Rebecca Greenfield/Fortune)

Good morning. I’m back from the Fortune Impact Initiative in Atlanta where I picked up a wealth of information about impact investing and sustainability—and about how these efforts have increasingly come to rely on CFOs.

I moderated a panel session featuring Steve Ellis, managing partner at TPG's Rise Funds, the global impact investing platform of private equity firm TPG, Inc., and Kentaro Kawamori CEO, and cofounder of Persefoni, a TPG Rise portfolio company. Ellis describes impact investing as finding companies that, by virtue of what they do to make money, are creating net positive, social, and environmental good.

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