The world of beauty moves fast, and it sometimes feels like every other week there is a new ‘must-have’ ingredient or a formula that promises to revitalise your skin. Even as somebody who works within the industry and truly loves my skincare, it can feel a little overwhelming, so I understand that some people may feel a bit confused with where to start or what to spend their hard-earned cash on.
I would say that, as well as your facial SPF (every day!), a serum is up there with the essentials, and everybody should be using one. The fine texture can penetrate and absorb deeper than a thicker cream and the formulations often include potent ingredients that can tackle a wide range of issues covering everything from dehydrated skin to dullness.
