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Fortune
Fortune
Jim Kwik

This renowned brain coach shares the 9-step morning routine that gets him mentally prepared to ‘win the day’

Alarm clock morning wake-up time on bedside table by bed background (Credit: Getty Images)

Jim Kwik is a New York Times bestselling author and memory and brain coach to Alex Rodriguez, Will Smith, and more. 

Why is your morning routine so important? I strongly believe that if you jump-start your day by jump-starting your brain with a series of simple activities, you have a huge advantage. In addition, if you set up winning routines early in the day, you can benefit from what Tony Robbins calls “the science of momentum”: the notion that once you set accomplishment in motion, you can keep it in motion with much less effort than if you were trying to accomplish something from a standing start.

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