There are certain fashion trends and labels that seem to disappear just as quickly as they popped up, but the sign of a great brand is one that remains firmly in our wardrobes season after season. One such example is Ralph Lauren, which has cemented its status as a cult label time and time again.
This quarter's Lyst index has ranked Ralph Lauren as the 11th hottest brand in the world, based on shoppers’ behaviour, sales, and product views—and it's climbing. It's is a style stalwart brand that has more than earned its place at the top of the industry. But in a world of Vibram FiveFingers and Labubu dolls, you'd be forgiven for thinking more elevated and understated fashion was on its way out; at least for the time being.
