I don’t know about you but generally speaking, I'm not the biggest fan of purple. And after discussing the colour with the rest of the Ideal Home team, it’s clear that purple is a polarising hue. But that hasn’t stopped the purple colour trend from developing and becoming one of the most unexpected paint trends for 2025.
Last week, Google Trends reported that ‘purple’ is one of the top trending topics of the moment, and is being searched more now than at any other time so far this year. Of course, you could credit Halloween for this to an extent, as purple is a go-to shade during the spooky season. But the increasing craving for purple is something Lick and the paint brand’s director of interior design and colour psychologist, Tash Bradley have also noticed – that’s why Purple 03 was included in Lick’s colour palette of the year for 2025.
