'This partnership marks a return to the sport' – Ineos Grenadiers announce new partners, including an iconic Colombian coffee brand

Luis Herrera.

Following much gossip about new sponsors, Ineos Grenadiers have revealed deals with a coffee company and an insurance broking brand this week.

Alongside the partnership with WTW, there is a new connection with a name that will send a frisson of nostalgic recognition through cycling fans of a certain vintage: Café de Colombia, a brand with a rich historical association with the sport.