Trends can have a time limit. Even if said "trend" is actually a label. See UGG. The cozy boot brand reached peak popularity in the early 2000s. It seemed like every single celebrity was snapped rocking the boots practically everywhere they went. Then they just went away. But, much like its comfortable cousins Crocs, UGG is experiencing a bit of a resurgence thanks to a few fashion folk.
Fashion designers have been breathing new life into the brand for several years. Back in the spring of 2017, then-Moschino Creative Director Jeremy Scott rolled out a fiery collaboration. Phillip Lim followed that fall with a more subdued offering. Y/Project's boots were slouchy and edgy, as expected. While Sacai gave new meaning to the term "sock boots."
