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Marie Claire
Marie Claire
Lifestyle
Nessa Humayun

This ‘Old School’ Treatment Has Given Me the Best, Most Manageable Hair of My Life

Brazilian blowout.

I've just come back from a two-week tropical holiday, where I had little access to my creature comforts. While travelling, I had to really pare back my clothing and my rather intensive skincare, make-up and hair regimens (I am a beauty editor, after all). The latter was the hardest—I have very long, thick, and difficult-to-manage hair, and when you add humidity to it... Well, it takes much longer to tame.

It was when hairdresser to the stars, Samantha Cusick, was styling my hair that I had a revelation—what about a Brazilian Blow Dry? Also known as a keratin treatment, this semi-permanent procedure was all the rage in the 00's, but in recent years, has fallen out of vogue.

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