Get all your news in one place.
100's of premium titles.
One app.
Start reading
Marie Claire
Marie Claire
Lifestyle
Natalie Hammond

This New York-Based Label Made Its Name With Bags—Now Everyone Wants the Clothes

Staud Listing.

When Hailey Bieber posted a picture on "Rhode Island" (get it?), she did so wearing a pair of flip-flops from what might be the brand of summer 2026: STAUD. The Freja leather sandals—a barely-there thong with a 6cm heel that feels somewhere between naughty and nice—is a fitting symbol of a brand that found a following courtesy of its handbags (and still does) but has now built its ready-to-wear to be similarly formidable.

Hailey Bieber (Image credit: @haileybieber)
Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.