If you've scrolled your favorite social media platform of late, you might have come across a viral video about the "Unexpected Red Theory". I'm an interiors editor, and have spent a fair amount of time talking to some of the world's best color experts about how they decorate, but it's not something I've come across before. So what gives?
The term was actually coined by TikTok user Taylor Simon, @intayriors, who explains that the idea behind it is that a seemingly random injection of red into a room will make it look more elevated. I'll always take an interior design trend that originates from TikTok with a pinch of salt, but when I thought about this "theory", I quickly realized this might be a calling card that some of my very favorite interior designers have in common.
