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Fortune
Fortune
Jason Ma

This new luxury airline seeks to go well above first class without the enormous cost of a private jet, and will only fly to a handful of cities

(Credit: Courtesy of Magnifica Air)

As premium travel becomes an increasingly important part of the airline industry, a new carrier is launching that looks to offer an experience beyond first class but without the enormous cost of chartering a private jet.

Florida-based Magnifica Air expects to begin service in 2027, with plans for six to seven daily departures, connecting to Miami, New York, Los Angeles, the San Francisco Bay Area, Dallas, and Houston. The airline will also offer seasonal service to Napa Valley and the Caribbean.

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