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Digital Camera World
Digital Camera World
Hillary K. Grigonis

This new lens mixes a 10mm ultra-wide with a bright f/2.8 aperture – and a surprising price

7artisans Sony Fujifilm Nikon
The 7 Artisans AF 10mm f/2.8 lens mounted on a Fujifilm camera.

The challenge of fitting an ultra-wide view into a crop sensor without fisheye distortion often means lenses like a 10mm f/2.8 command a higher price – but third-party optics maker 7Artisans has a new budget option. The 7Artisans AF 10mm f/2.8 is an ultra-wide autofocus lens for Sony E, Fujifilm X Mount, and Nikon Z APS-C cameras that slides in with a $199 / £169 price.

Previously announced last month, fans knew a new 10mm was coming, but now the lens has officially launched. The launch clarifies a key missing detail: price. The lens debuts at $199 in the US and £169 in the UK. The US price is around $60 more than simply converting the ¥999 price in China to USD, suggesting a tariff impact that’s not insignificant.

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