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Creative Bloq
Creative Bloq
Technology
Joe Foley

This new AI app's logo has a clever hidden meaning

The logo of new AI iPhone app Dot.

Often the best logos are the most simple. But it's sometimes surprising just how much meaning can be packed into an apparently straightforward design. 

Co-created by a former Apple designer, Dot is a new AI app for iPhone that's intended to serve a confident and companion – think a more conversational and personable Siri. And the logo encapsulates this.

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