Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and design critics alike is no mean feat. Jalen 'J-Dub' Williams is certainly not the first NBA player to score a collab with the sports brand, but his unique logo design might be the most controversial, with fans divided over his signature identity.
While there are no strict rules when it comes to designing a logo, nailing the perfect look can be tricky, especially with a horde of opinionated sports fans ready to give their two cents. J-Dub's logo might not be a winner in everyone's book, but as sports logos go, it's a slick identity that still carries an off-court appeal.
