‘This must be engagement farming’: Nothing CEO pokes fun at Sony for bizarre Xperia 1 VIII social post showing its AI Camera Assistant tool making photos look worse

The Sony Xperia 1 VIII.

• Sony has posted an advert for the Xperia 1 VIII's AI Camera Assistant tool
• But all the images using this feature look worse than the 'before' shots
• It's unclear how this could have happened without Sony realizing

Update 15/05: Sony has followed up its X post with a second post explaining that the AI Camera Assistant feature "doesn’t edit photos after shooting — it suggests 4 settings in different creative directions based on the scene and subject. You can choose any option or use your own settings." The rest of this article is as originally published.