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RideApart
RideApart
Sport
Jonathon Klein

This Motorcycle Company Wants to Replace Salespeople With AI. Just Make Them Suck Less

What's the one place aside from the DMV that sucks more than anything? If you answered a dealership, you are correct. Despite universal loathing, it's the one place we're forced to use whenever we want a new vehicle. And that's largely thanks to the incredibly powerful and corrupt dealership association here in the States and its unwillingness to change its predatory ways.

Why bother fixing what isn't broke? Well, at least not broke in hoodwinking folks into massive amounts of debt at high interest rates and hiding all sorts of fees only to spring them onto you in the finance office. I mean, what's wrong with a system like that!? Oh, subprime loans are back at an all time high? Oops.

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