This Morning viewers were gobsmacked by Mark Owen's new look as they tuned into Tuesday's show.
The Take That star joined hosts Holly Willoughby and Phillip Schofield in the ITV studio to discuss his upcoming solo tour.
Speaking about his new music, Mark explained: "Pretty much just before lockdown and things closed, I wrote this song, I started to make a record... I was thinking about what I was kinda gonna do because I knew I had a break from Take That coz we'd finished the third year anniversary.
"And I got this one song called Rio which is on the album which I got really excited about and it sort of made me realise, 'I think I'm making a record here'.
"And I spoke to this wonderful record producer who's out in Los Angeles and we talked about the song and what we were gonna do and then everything closed and I was stuck with this song!" Mark continued.
"But it's been a wonderful process and it gave me time to sort of make the record, and once I've got off my own treadmill, I really took the time to make the record."
However, viewers tuning in at home were more interested in Mark's appearance as opposed to his new music.
Taking to Twitter, one person wrote: "Mark Owen looks very sophisticated...Rock On! Xx #ThisMorning."
Another person tweeted: "Mark Owen is as genuine as he seems on screen, he’s absolutely lovely #ThisMorning."
A third viewer posted: "Double denim is criminal but Mark Owen is carrying it off to be fair. #ThisMorning," while another joked: "That's a lot of denim #ThisMorning."
Someone else wasn't overly impressed and tweeted: "#ThisMorning He need to shave the tash. Some men suit them some don't, unfortunately he doesn't. And please, no double denim, it's not the 80s."
This Morning airs weekdays at 10am on ITV and ITV Hub.