This Morning viewers were horrified as the price of the Oscars goodie bag was unveiled.
Friday's edition of ITV's flagship daytime programme was fronted by Alison Hammond and Dermot O'Leary. The two were joined by entertainment correspondent, Sam Rubin, ahead of this Sunday's Academy Awards.
Buzz is building for the 94th edition of the most prestigious event in the movie calendar year as the presenters speculated whether Prince Harry and Meghan Markle would be attending the ceremony at the Dolby Theatre. Sam also provided the hosts with an insight into the luxury gift bag handed out to the nominees.
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This year's bag includes a plot of land on the site of a Scottish castle, gold infused olive oil and a stay at the Golden Door resort spa in San Diego. Alison joked whether the showbiz reporter gets to keep the bag.
He said: "Not only do I get to keep the Scottish castle, the Highland titles will give you a lord or ladyship. The travel is extraordinary. The premiere spa maybe in the world, this is the golden ticket."
Sam revealed the bag was worth around £76,000 - and viewers following the show on Twitter blasted the hefty price tag.
@MissLionHeart said: "The Oscars are handing out gift bags to attendees worth - wait for it - an eye-watering £76,000!"
Christine added: "Please don’t publicise @TheAcademy giving away Scottish land as some kind of celebrity gift. It’s repulsive - what next?"
Leigh anne added: "It actually makes me so angry when you see these goodie bags for celebs that can afford themselves and don’t actually deserve it."
Annemarie posted: "This show doesn’t cater to us normal people anymore just celebrities who can afford to spend £200 on shoes and actors getting 76k goody bags. Enough is enough."
Ian commented : "We can't afford to put the heating on and the multimillionaires get a goodie bag worth 75 grand."
Hayley added: "Wonder how many people are pleased that the nominees receive a goodie bag worth £75k!"
Shrimpsy tweeted: "£75,000. really?"
This Morning airs weekdays from 10am on ITV and the ITV Hub
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