Viewers who tuned into Monday's edition of This Morning were left horrified after noticing the newest addition to the 'Spin to Win' prize wheel.
Holly Willoughby and Phillip Schofield returned to the breakfast show after a lengthy summer break, but their comeback left viewers with a sour taste in their mouth after the Spin to Win challenge unveiled the 'grim realties' of the energy crisis across the UK and Ireland.
Usually, viewers are in with a chance of winning large sums of money and cash prizes when they are called to spin the famous wheel. However, amid the current cost of living crisis and soaring energy prices, ITV bosses have added a new prize.