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Kirsty McCormack & Catherine Addison-Swan

This Morning viewers 'despair' at Christmas segment featuring £335 advent calendar

This Morning viewers were left unimpressed by a Christmas segment on the ITV show.

With the festive season creeping closer, Holly Willoughby and Phillip Schofield welcomed beauty expert Sarah Jossel into the studio during Wednesday’s episode to showcase a selection of the “best” advent calendars available this year. However, some thought that the options shown were tone-deaf given the ongoing cost of living crisis, which has left families across the country struggling to make ends meet.

The most expensive calendar shown during the segment was a Jo Loves countdown costing £335, while another pick from Space NK was priced at £215, a Selfridges option was priced at £210, and a Greener Beauty advent would set shoppers back £177.95. Less than half of the calendars featured came in at under £100, The Mirror reports .

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